There are many ways to make a quick buck.
Everywhere you look, you’ll find new, shiny tactics to sell more stuff (GUARANTEED!)
I’m not saying these tactics don’t work. Often, they do.
But they’re perishable. When you run out of tactics, you run out of money.
So like always, we instead want to focus on what never changes: in this case, the principles of human nature.
The faster the world changes, the more useful this becomes.
It takes more short-term work to operate from principles, but long-term, the returns can be huge.